Bob Wyatt is President, Creative Director of UNION and Co-Founder of UNION GREEN Advertising (2004-Present). UNION is a specialized creative agency and industry leader in branding and re-branding cable television networks, major media, entertainment and sports brands. In his position, Wyatt oversees the agencies creative, content development, strategic partnerships and ad-sales initiatives. Clients include Sports Illustrated, SI.com, SI Swimsuit Franchise, Golf Magazine, Golf.com, Time Magazine, MSG Network, National Geographic Channel, SPIKE, NFL Network and Fox Sports.
Under his leadership, UNION GREEN was established to help eco-conscious b-to-b brands, organizations, and foundations act responsibly in the way they execute marketing, advertising and sustainability initiatives that effectively reach eco-conscious consumers and constitutes. He also established in-house production services to create and execute breakthrough creative that take full advantage of new technology-enabled channels designed specifically for cost efficiency and high impact. Clients include Intertek Solutions, Management Health Solutions, The National Wildlife Federation, National Geographic Missions, The New Jersey Audubon Society, Rutgers School of Environmental and Biological Sciences, Farmplate and Cornell Lab of Ornithology. The company has offices in New York, New Jersey and Washington DC.
Prior to establishing his own agencies, Wyatt was EVP, Group Creative Director at Young and Rubicam, New York (1995-2003) where he created domestic and global business-to-business campaigns for many Fortune 500 companies including Accenture, Citibank, Xerox, AT&T, Dannon, Cadbury Schweppes and Pella brands. He developed Accenture’s global advertising and marketing campaign based on its groundbreaking high performance business research program. The "High Performance" campaign was Accenture’s most successful global integrated marketing efforts in its nearly 20 years of creating award-winning campaigns. Wyatt also created XEROX’s global "A New Look" brand campaign designed to stimulate interest in the company's portfolio of products, service and solid operational improvements.
Wyatt started his career at Leo Burnett in Chicago, where before leaving for Y&R he rose to SVP Creative Director where his award-winning work included campaigns for Black and Decker, Dewar’s Scotch, George Dickel Whisky, Kellogg’s, Maytag, McDonald’s, P&G, Philip Morris USA, and Sony brands.
Wyatt’s creative work has been recognized by The Academy of Television Arts and Sciences, The Kelly Awards, The Andy Awards, The One Club, and the Effie Awards. He’s been published in Graphis, CA, The New York Times, Adweek and AdAge.