Experienced creative leader and business entrepreneur with proven ability to lead and inspire clients, creatives and business teams to develop innovative brand ideas though cross platform integrated digital/media channels. Visible success in repositioning established consumer brands, financial brands, media and entertainment brands, building new businesses and brands from the ground up. True entrepreneur with the passion, ambition, leadership and adaptability to run and build new businesses and innovation for growth.
Integrated Marketing and Media – Mix digital, experiential, social, mobile and custom content to deliver breakthrough integrated marketing solutions and customer retention performance.
Activating Brands Through Mobile – Building brands and engaging customer’s though mobile activated media. Bridging traditional media with digital, the static and the social, turning consumer interest into action. Develop and implement in-store mobile shopper marketing programs and mobile experiential programs.
Brand Building – Create global brand identities and campaigns through distinctive strategic positioning, creative and digital technology.
Vision & Leadership – Visualize the desired outcome in the face of market realities, while attracting, motivating and guiding high-performance creative teams to attain shared goals.
Nellymoser New York, NY / Boston, MA 2012-Present
Positioned Nellymoser as the recognized leader in mobile activated media. Providing mobile technology and cross platform creative leadership to ad agencies, media agencies, branding agencies, and entertainment brands. Built experiential-environmental design capabilities and partnerships to combine mobile/digital technology with consumer experience to effectively connect and inspire consumers to act and share. Driving new business efforts with key client relationships.
New clients include: Leo Burnett, Starcom MediaVest, McGarryBowen, Performics, Landor, Lippman Hearne, HYConnect, Downtown Partners, Y&R, JWT, Doremus, Saatchi and Saatchi, AKQA, MSG Network, Sports Illustrated, CondeNast and Nickelodeon.
Starcom Worldwide: Developed strategic partnership with Global Activation Group to provide turnkey mobile solutions, prototyping and trials with key customers. Setting benchmarks and mobile data for print-to-mobile programs. Publishing joint POV on mobile activated media.
Performics: Partnering with client management teams to provide mobile strategic solutions, creative and mobile shopper programs for Kohl’s and RedBox Instant clients.
Landor: Building "white-labeled" mobile capabilities with experiential/environment design group. Expanding Landor offering beyond traditional branding. Providing Landor’s P&G client with mobile activation benchmarks for their Brand Saver program and shopper marketing programs.
UNION ADVERTISING New York, New York 2004-2011
Positioned UNION as an industry leader in developing cross platform integrated brand programs, original content, branding and re-branding efforts for cable television networks, entertainment brands and sports brands. Built strategic alliances and in-house mobile/digital production capabilities to deliver video production, 3D graphics, editorial, print-to-mobile programs, websites, events/experiential programs, sponsorship, in-store activation, games and new media platforms.
Clients include: AMC, Comedy Central, Food Network, Fox Sports, IFC, MSG Network, National Geographic Channel, National Geographic Missions, NFL Network, Sports Illustrated, SI.com, Golf Magazine, Golf.com, OMD, Sports Apparel, Sony, Spike TV, TIME Magazine, TNN, TV Guide, VERSUS, WE Network.
National Geographic Channel’s "Preserve Our Planet" brand launch: Creative development including cross platform look and feel, naming, brand language, graphics and digital solutions.
AD Sales Revenue: Developed content and print-to-mobile ad sales programs for National Geographic Channel, Sports Illustrated and Golf Magazine garnering over 20 million in ad sales revenue for the brands.
YOUNG & RUBICAM New York, New York 1995-2003
Managing Partner, EVP Group Creative Director
Created consumer and global b-to-b campaigns for many Fortune 500 companies including Accenture, AT&T, Citibank, Danone Yogurt bands, Pella Windows and Doors, Dr.Pepper, 7up, Showtime Network, Kraft, Xerox. Lead and inspire global creative teams to make all the brands in our trust famous.
Accenture: Created the "High Performance" global brand campaign.
The "High Performance" campaign based on its groundbreaking high performance business research program was Accenture’s most successful global integrated marketing efforts in its nearly 20 years of creating award-winning campaigns.
Xerox: Global Creative Director/Management for branding and advertising. Developed the "New Look" global brand campaign designed to stimulate interest in the company's portfolio of products, service and solid operational improvements. This campaign reestablished Xerox as a brand leader in digital office integration.
LEO BURNETT Chicago 1985-1995
SVP Creative Director
Created and managed award-winning work for Fortune500 brands including Black&Decker, Maytag JennAir Brand, Kellogg’s, McDonald’s, Phillip Morris USA, Richardson Vicks Chloraseptic Brand, P&G Pepto Bismol, Sony and United Distillers Group Dewar’s Scotch and George Dickel Whisky.
United Distiller Group: Created the "Dewar’s Truths" campaign for the Dewar’s Scotch Brand. The "Dewar’s Truths" campaign was nominated into the MPA Kelly Awards for five consecutive years, honored in many award shows and publications including Art Directors Club, The One Show and CA. The "Dewar’s Truths" marketing/gaming/entertainment program is a recognized case study by the Harvard Business Review.
Creativity recognized by The Academy of Television Arts and Science’s Emmy Awards, MPA Kelly Awards, Art Directors Club, The Andy Awards, The One Show, Cleo Awards and the Effie Awards. Published in Graphis, CA, The New York Times, Adweek, AdAge and the Harvard Business Review.
Maryland Institute College of Art
BFA Marketing / Graphic Design